Monday Picnic: A transportive nut butter to break up the day

Founder Jon Boluk grew up around Hazelnuts his entire life due to his family’s Hazelnut farm in Turkey. Noticing a gap in the American market for a 100% Hazelnut spread that will stand out amongst the other nut butters and spread currently on the shelves, he joined with Carlos Bonet to create a new CPG brand focused on this one star ingredient. Together, we saw the hectic and crammed routine of everyday and imagined a world of color, and hazelnuts, to venture in. Making every snack feel like a taking a picnic on a Monday. Produced at Cohere®

Client

Monday Picnic

DELIVERABLES

Brand Identity Illustration Suite Packaging Design Collateral Design Web Design

Year

2024

Role

Designer