r.bar: A bar for all, in the heart of Baltimore

R.House is an epicenter of gathering in Remington, Baltimore and, by extension, r.bar is the focal point. To encapsulate the vibrancy of the people and the everyman's, approachable feel of the space, the identity took on a wide, adaptable color palette and oriented around our central character, Remi, taking every walk of life at r.bar. Illustrating Remi to be our scruffy, hometown hero with the dynamism of a fresh, contemporary design system accomplished the task of being familiar and new to the R.House regular, and opened the opportunity for unique brand touchpoints and new audiences. Produced at Cohere®