Handcraft Doughnuts: Inspired by stories and unexpected guests

A husband and wife team looking for advice after working through the branding process on their own. They had a suite of logos and some brand elements, but lacked a cohesive brand vision and packaging for their growing brand, Handcraft Doughnuts. While working at Cohere, I got involved creating a fresh brand identity system full of custom illustrations inspired by the couple's world travels, including a giraffe poking it's head in through a window to join brunch. Equipped with new brand visuals, photography and social video content, we were able to launch their hand-made brioche doughnuts out of DC's Union Kitchen, delivering directly to customers online and at pop-up events. Reaction has been overwhelmingly positive, and we believe there's a bright future for this DC-based brand. Produced at Cohere®